Marketing Archives | CauseVox

[Webinar] Rethinking Resilience: Insights from the Giving Ecosystem

Azaria Brown — Fri, 20 Oct 2023 13:38:35 +0000

Join us for an insightful and engaging webinar featuring Woodrow Rosenbaum, the Chief Data Officer of GivingTuesday. In this exclusive event, Rosenbaum will delve into the ever-evolving landscape of giving and philanthropy. Drawing upon the valuable data and findings from GivingTuesday’s highly anticipated 2022 Annual Lookback report, attendees can expect to gain a profound understanding of the global generosity trends and shifts that have shaped the past year.

This webinar is not just about statistics and data; it’s about empowering nonprofits to thrive in this dynamic environment. Rosenbaum will share invaluable strategies and actionable insights that will enable nonprofit organizations to bolster their resilience and ensure their long-term success.

Whether you’re a nonprofit professional, a fundraiser, or simply someone passionate about making a positive impact on the world, this webinar promises to equip you with the knowledge and tools needed to navigate the ever-changing giving ecosystem.

Key Takeaways:

Trends in generational giving
The impact of non-monetary giving
Insights from US nonprofit fundraising
GivingTuesday 2022 results
Strategic recommendations for success

Join us in this insightful session, to develop a deeper understanding of the trends and strategies that will shape the future of philanthropy.

This session will also feature a live Q&A and be recorded for on-demand viewing.

[Webinar] From Words to Action: Harnessing Community Stories for Social Change

Azaria Brown — Mon, 16 Oct 2023 17:50:34 +0000

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age.

Join us and learn the four key elements of community storytelling: Inclusion, Attention, Reputation & Validation, and Action.

Key Takeaways:

Inclusion: Nonprofits can foster a sense of community by involving their donors, beneficiaries, and volunteers in decision-making processes. Asking donors to share their donor stories and including all donors’ perspectives, regardless of the donation amount, can create a stronger and more resilient community around the organization.
Attention: In today’s attention-seeking digital landscape, user-generated content through storytelling is more effective than traditional promotional advertisements. Captivating narratives from real people who have benefitted from the nonprofit’s services or have donated/volunteered can capture attention and build trust among the audience.
Reputation & Validation: Authentic community-generated content serves as social proof validation for the nonprofit’s mission and programs. Genuine stories from community members carry more weight than self-promotional content, building the organization’s reputation and trustworthiness.
Action: Community stories can inspire action among stakeholders. Incorporating storytelling on donation or volunteer sign-up pages, encouraging donors to share their stories, and using stories to inform internal decision-making can lead to increased engagement, motivation, and trust. By harnessing the power of community storytelling, nonprofits can create a meaningful connection with their community, inspire action, and make a positive impact in the digital age.

You’ll walk away with actionable strategies to forge meaningful connections, inspire change, and make your nonprofit’s story truly matter.

This session will also feature a live Q&A and be recorded for on-demand viewing.

[Webinar] Develop a Case for Support to Elevate Every Fundraising Appeal

Azaria Brown — Mon, 09 Oct 2023 16:53:48 +0000

Developing a case for support is vital for every nonprofit that wants to create fundraising appeals that resonate with donors and bring results.

This purposeful process of gathering ideas, evidence, arguments and advice from your donors will help you to establish your importance in serving your community and create compelling reasons for donors to give to your organization.

You can then draw on your “donor approved” case for support, its arguments and its language, every time you craft an appeal, making the process strategic and efficient.

Key Takeaways:

What is a case for support?
Strategies for developing a “donor approved” case for support.
The elements of a case for support.
How to use your case for support to craft successful appeals.

Melissa Sais and Kevin Wallace of CampaignCounsel.org help nonprofits across the country develop and utilize cases for support every day in their work planning and managing capital campaigns.

This one-hour session will prepare you to develop a case for support and use it to inform all of your fundraising appeals.

This session will also feature a live Q&A and be recorded for on-demand viewing.

[Webinar] Winning High-Earner Donors with Automated Giving

Azaria Brown — Wed, 27 Sep 2023 16:46:53 +0000

In today’s digital age, high-earner donors aren’t just giving — they’re expecting streamlined, automated experiences. With 81% demanding seamless giving journeys, leveraging automation isn’t just convenient; it’s crucial.

Join us in this exclusive webinar tailored to decipher the nuances of automated giving and its inherent value for high-net-worth individuals.

Key Takeaways:

Inside the Affluent Mind: Delve deep into high-earner donor psychographics, decoding their unique motivations, aspirations, and what truly resonates with them in the world of giving.
Embracing the Automation Evolution: Traverse the journey of how automation has reshaped philanthropy, offering unparalleled appeal to the tech-savvy affluent demographic.
Effortless Pledges & Recurrences: Acquire hands-on techniques and the latest tools to streamline the setup and management of automated, pledge, or recurring contributions.
Fostering Deep Connections: Beyond automation, unearth strategies that foster genuine, lasting relationships, ensuring high-earner donors remain deeply connected to your cause and vision.

Join us in this transformative session, bridging the nexus between automation and philanthropy. Elevate your nonprofit’s engagement strategy and cultivate lasting ties with your most valued supporters.

This session will also feature a live Q&A and be recorded for on-demand viewing.

[Webinar] Utilizing the Google Grant for GivingTuesday & Year-End Campaigns

Azaria Brown — Mon, 25 Sep 2023 18:39:31 +0000

We all know how important the GivingTuesday and Year-End Fundraising campaigns can be for nonprofits. Using the Google Ad Grant is an effective way to get the word out about your organization and promote your fundraising campaigns.

Because you have $10,000 to spend each month on Google ads, you don’t need to worry about how expensive those keywords get – it is almost as if you have an unlimited budget! Now is the best time to get your ads up and running in order to maximize your Google Grant for the season!

Join us to learn more about the Google Ad Grant program, including:

How the Google Ad Grant program can promote your Year-End and GivingTuesday campaigns
About the Google Ad Grant application process
How to configure your account and stay compliant with Google’s policies
How to prepare your website for success with the Google Ad Grant (and in general!)
How to turn website visitors into supporters

You’ll walk away with actionable strategies to successfully promote Year-End and GivingTuesday with the Google Ad Grant.

This session will also feature a live Q&A and be recorded for on-demand viewing.

[Webinar] Design for Engagement: Explore CauseVox’s New Site Editor

Azaria Brown — Mon, 25 Sep 2023 18:39:09 +0000

Your fundraising site’s design is more than just aesthetics—it’s the gateway to effective fundraising. A strategically branded and story-focused fundraising site can transform a simple visitor into a lifelong passionate donor. In fact, 76% of donors are more likely to donate on a page or site that reflects a compelling brand identity.

Join us for an exciting webinar to explore how to craft custom, stunning fundraising pages and websites that compel your supporters to take action! No design or technical experience is required.

Key Takeaways

Enhanced Customization: Learn how to tailor your campaign site and fundraising page design to the needs of your campaign and goals. Discover the versatility of a custom site design editor to create a unique layout, look and feel for every campaign.
Optimized User Experience (UX): Navigate the intricacies of user experience using CauseVox’s custom sites, ensuring that every interaction on your fundraising site reflects your brand and smoothly guides visitors towards supporting your cause.
Compelling Narrative Integration: Master the art of weaving compelling, brand-aligned stories into your fundraising site with CauseVox’s design editor. Make every page resonate with your mission and connect with your audience.
Mobile-First Fundraising: Ensure your fundraising site stacks up in a mobile-centric world. Create a consistently seamless and engaging, branded experience across all devices.

With practical insights tailored specifically for nonprofit fundraisers and marketers, this webinar offers actionable strategies that you can implement immediately to transform your fundraising site.

This session will also feature a live Q&A and be recorded for on-demand viewing.

[Webinar] Branding Brilliance: Master the Art of a Custom Donation Page

Azaria Brown — Wed, 20 Sep 2023 19:24:12 +0000

Your donation page isn’t just a gateway for gifts—it’s a powerful platform to communicate, connect, and convert. A strategically branded donation page can elevate a simple transaction to an emotional, memorable experience. In fact, 75% of donors are more likely to donate to a branded donation page than a generic design.

Join us in this webinar and learn how to fuse form and function, creating a page that not only looks aesthetically pleasing but also supercharges your fundraising results.

Key Takeaways

Branded Page Blueprint: Dive deep into the elements that constitute an impactful donation page, from smart logo placements to persuasive messaging.
Optimized Donor UX: Navigate the intricacies of user experience, ensuring each touchpoint on your donation page reflects your brand and smoothly leads donors through their giving journey.
Narrative-Infused Donation Path: Unravel the art of embedding compelling, brand-aligned stories that make every donation step resonate with your overarching mission.
Mobile-First Mastery: Gain expertise in optimizing your donation page for a mobile-centric world, ensuring a seamless and engaging branded experience across every device.

With actionable insights tailored specifically for nonprofit fundraisers and marketers, this webinar promises not just theory but practical strategies you can implement immediately.

This session will also feature a live Q&A and be recorded for on-demand viewing.

[Webinar] Unlocking Modern Philanthropy: Engaging and Retaining Today’s Donor in a Dynamic Landscape

Azaria Brown — Tue, 29 Aug 2023 16:39:32 +0000

Did you know charitable giving declined by 10.5% in 2022? As we navigate the aftermath of this decline and the broader post-pandemic landscape, it’s crucial to understand the transformations in donor behavior.

Our latest research through the CauseVox Giving Study, delves deep into the dynamics of today’s donor preferences, uncovering evolving challenges and unprecedented opportunities. Join us as we decipher the findings from our trailblazing whitepaper, “Navigating Modern Philanthropy.”

In this exclusive webinar, you’ll discover:

The Modern Donor Landscape: Understand the surprising ways today’s donors are prioritizing charitable giving.
Digital Transformation in Giving: Explore the latest trends in payment methods and how to capitalize on them.
Storytelling as a Trust Builder: Unveil the profound impact of real-life testimonials and narratives on donor engagement.
Crafting the Ultimate Donor Experience: Tips on balancing efficiency with a personal touch in the digital age.
Going Beyond the Wallet: Strategies to involve and engage donors who seek a more participatory role in your mission.

As we venture into an era marked by shifting donor preferences and an uncertain economic climate, it’s time to revolutionize our fundraising approaches. This webinar promises insights and ideas to enhance your donor relationships, engagement, and retention. Register today to ensure your nonprofit thrives in this new philanthropic paradigm!

This session will also feature a live Q&A and be recorded for on-demand viewing.

[Webinar] The Ultimate GivingTuesday Guide: Secrets to Skyrocket Your Success!

Azaria Brown — Tue, 29 Aug 2023 15:39:27 +0000

Are you ready to make the most out of GivingTuesday? Join Julie Edwards, The Nonprofit Maven, for an informative webinar where she’ll dive into the strategies and tactics to help you plan, execute, and maximize the impact of your GivingTuesday campaign.

Whether you’re new to fundraising or looking to enhance your existing strategies, this webinar is designed to equip you with the tools you need to achieve – and exceed! – your GivingTuesday goals.

In this 60-minute live webinar, you’ll learn how to:

Define your campaign goals and develop a compelling story for your campaign,
Effectively communicate your cause to inspire and engage donors,
Explore various fundraising channels and how to tailor your messaging for different platforms, and
Discover the impact of matching gifts and fundraising challenges.

Don’t miss this chance to learn valuable insights and practical tips that will help you conquer GivingTuesday and turbocharge your campaign results!

This session will also feature a live Q&A and be recorded for on-demand viewing.

[Webinar] Ethical AI for Competitive Advantage and Innovation

Azaria Brown — Thu, 17 Aug 2023 23:01:02 +0000

Join us as we delve into the fascinating world of AI and its impact on product marketing, competitor analysis, and strategic decision-making. Our industry experts will share valuable insights, best practices, and real-world examples to inspire and guide your AI journey.

If you are interested in learning insights, best practices, and seeing real-world examples to inspire and guide your AI implementation journey in an ethical manner, this webinar is for you!

In this 60-minute live webinar, you’ll learn:

Incorporating AI ethically into your business operations
Leveraging AI to enhance product marketing strategies and customer experiences
Using AI for competitor analysis and identifying strategic opportunities

You’ll walk away with actionable strategies to implement ethical AI marketing.

This session will also feature a live Q&A and be recorded for on-demand viewing